Understand the importance of packaging for e-commerce

The role of packaging in the e-commerce industry

Packaging plays a key role in the e-commerce industry. Here are some important aspects:

  1. Product Protection: the packaging is designed to protect the product from damage during transportation. Therefore, it must be sturdy enough to protect the contents from shocks, impacts or weather conditions.
  2. First Impression: Packaging is the first thing a customer notices when they receive a package. Aesthetically pleasing and carefully designed packaging can influence a positive first impression and build positive brand associations.
  3. Brand Communication: Packaging is the carrier of a brand’s visual identity. Logos, colors, graphics and other visual elements are often included on packaging, helping to build brand recognition.
  4. Product Information: The packaging should contain relevant product information, such as instructions for use, ingredients, expiration date, etc. This allows the customer to access the necessary data without having to open the package.
  5. Ease of Opening and Closing: Packaging should be functional and easy to use. Packaging that is too complicated or difficult to open can frustrate customers.
  6. Optimizing Shipping Costs: The right packaging can help reduce shipping costs, both by minimizing the size and weight of the package.
  7. Sustainability and Ecology: eco-friendly packaging is playing an increasingly important role. Customers are more conscious of their environmental impact, so packaging made of eco-friendly or recyclable materials is increasingly preferred.
  8. Product Opening Experience: Packaging can be designed to make opening a positive experience for the customer. This can affect customer satisfaction and positive brand feedback.

Features of a good shipping package

Well-designed shipping packaging has a number of features that are key to both the effective transportation of products and a positive customer experience. Here are some important features of good shipping packaging:

  1. Damage Resistance: The packaging should be durable and resistant to mechanical damage. This protects the contents from shocks, bumps and other factors it may encounter during transportation.
  2. Tailored to the Product: Packaging should be properly adjusted to the shape, size and weight of the product. It should not be too large or too small to avoid internal backlash and shock.
  3. Flexibility and Protection Against Crushing: If possible, packaging should have some flexibility to effectively protect the contents from possible crushing.
  4. Simple and Intuitive Opening: opening the package should not be too complicated. Simplicity and intuitiveness make it easy for the customer to quickly access the ordered product.
  5. Protection from Atmospheric Conditions: If the contents are sensitive to atmospheric conditions (e.g., rain, moisture), the packaging should provide adequate protection.
  6. Returnable and Re-sealable: Packaging that can be easily resealed makes it easier for the customer to store the product, especially for food items or other products that can be consumed gradually.
  7. Green and Sustainable Materials: In the context of growing concern for the environment, shipping packaging made of green or recyclable materials is increasingly in demand.
  8. Minimizing Excess Material: Packaging should be designed to use as little material as possible while maintaining adequate protection.
  9. Aesthetics and Brand Image: Packaging can carry a brand’s visual identity. Attention to aesthetics and professional workmanship can influence a positive impression of a brand.
  10. Product Information and Instructions: Packaging should contain relevant product information, such as instructions for use, ingredients, expiration date, etc.
  11. Optimizing Transportation Costs: Packaging should be designed in such a way that it does not unnecessarily increase transportation costs, both in terms of size and weight.

Well-designed shipping packaging fulfills these characteristics, providing a balance between product protection and customer satisfaction. This is a key element in e-commerce, affecting customer satisfaction and brand image.

Types of packaging available for e-commerce

Cardboard shipping packaging: boxes and cartons

Cardboard shipping packaging, such as boxes and cartons, is an extremely important element in the e-commerce industry. Here are examples of different types of cardboard shipping packaging:

  1. Standard Cardboard Box:
    • This is a typical, simple box made of cardboard of different thicknesses.
    • It is suitable for a variety of products and is available in different sizes.
  2. Boxes with Automatic Closure (FEFCO 201):
    • They have a design with “automatic folds” that facilitate quick and easy folding without the need for adhesive tape.
  3. Boxes with Handle Cutouts (FEFCO 0427):
    • They have handle-shaped cutouts for easy handling and transportation.
  4. Cut Boxes:
    • They are customized for the specific shape or dimensions of the product, which increases protection and reduces material consumption.
  5. Boxes with Self-Closing Mechanism (FEFCO 0210):
    • They have a special closing mechanism that does not require additional adhesive tape.
  6. Telescopic Cartons (Two-Piece Box):
    • They consist of two parts – the upper and lower. Ideal for packaging long or extremely sensitive products.
  7. Boxes with Opening at the Top (FEFCO 0409):
    • They have flaps that can be opened without removing them completely. They are often used to package books.
  8. Shoe Boxes (FEFCO 0421):
    • They have a specially designed shape that fits the shoes perfectly.
  9. Cartons with Inner Lining (FEFCO 0211):
    • They have an extra inner layer of cardboard or foam to increase product protection.
  10. Boxes with Locking Ears (FEFCO 0426):
    • They have an eye that, when the box is folded, allows easy carrying.
  11. Cartons with Openable Flap (FEFCO 0213):
    • They have additional flaps on one of the sides for easy access to the contents.
  12. Boxes with Permanent Closure (FEFCO 0422):
    • They have a special mechanism that keeps the box closed when opened, making it easier to display products.

The above examples are just a few of the many types of cardboard shipping packaging available on the market. Choosing the right type depends on the type of product, its dimensions and other specific requirements. It is important that the packaging is properly matched to the contents to ensure protection and customer satisfaction.

Easy-to-open packaging: convenience for the customer

Packaging that is easy to open is a key element of a positive shopping experience. Thanks to them, customers do not have to bother with the cumbersome opening of packages. Simple locking mechanisms, ergonomic handles and intuitive directions facilitate quick access to products.

This is not only a convenience, but also a manifesto of attention to customer satisfaction. This type of packaging minimizes frustration and increases the pleasure of online shopping. In addition, they are especially appreciated by the elderly or people with limited mobility. Therefore, for online stores, investing in “easy-to-open” packaging is an investment in customer loyalty and satisfaction.

Alternatives to cardboard packaging: eco-friendly envelopes and other solutions

In addition to cardboard packaging, eco-friendly envelopes and other alternatives are a great option. Biodegradable envelopes made of paper or plant-based materials are an excellent choice, minimizing environmental impact.

In addition, bags made of organic materials, such as jute or cotton, are durable and can be used repeatedly. Packaging made of compostable materials is another sustainable alternative.

Mycelium or clay packaging, which is completely biodegradable, is also becoming particularly popular.

Finally, packaging made from plant materials or sugar cane offers another eco-friendly option. These alternatives emphasize a commitment to the environment.

How to choose the right packaging for your product

Different types of packaging for different types of products

There is a wide range of different types of packaging, suitable for a variety of products. For delicate items such as glass or porcelain, foam inserts or special boxes with foam inserts are ideal.

Food items such as fruits and vegetables can be packaged in mesh or eco-friendly bags made of organic materials.

Chemical and cosmetic products gain traction in bottles or jars with appropriate labels.

Furniture and larger products can be secured with stretch film or special covers. Packaging is designed with specific needs in mind, providing optimal protection and aesthetic appeal for the product.

Protection of goods: sturdy boxes and corrugated cardboard

Durable boxes made of corrugated cardboard are the perfect solution for securing goods. Their design provides a high level of protection against damage during transportation. An example of this would be the case of the boxed cartons.

Corrugated cardboard is a flexible material that absorbs shocks and protects contents from impacts. In addition, its structure makes the boxes resistant to deformation and mechanical damage.

This keeps the goods safe all the way to the customer. The robustness of corrugated boxes makes them a reliable choice for a variety of products, both delicate and more demanding in terms of protection. It’s not just practical,
But also a cost-effective solution for retailers and customers.

Dimension of cardboard boxes: to fit the product and shipping company

Selecting the right sized cardboard boxes is crucial both to protect the product and to optimize shipping costs when using courier services such as InPost.

  1. Fit to Product: Boxes should fit the size and shape of the product. A parcel that is too large can lead to shaking and damage in transit. A box that is too small, on the other hand, may not provide enough protection.
  2. Minimizing Empty Area: The right box minimizes excess empty space, which helps minimize shipping costs. Shipping charges often depend on the size of the package.
  3. Weight of Box: the weight of the box also matters, as it can affect shipping costs. When choosing boxes, it is worth paying attention to the weight of the packaging itself.
  4. Box Flexibility: If a courier company, like InPost, has specific requirements for package sizes, make sure your boxes follow those guidelines.
  5. Markings and Labels: Boxes should be properly marked and labeled to make it easier for shipping company personnel to handle them and deliver them to the correct address.
  6. Eco-friendliness: it’s also worth considering the green aspects and choosing boxes made of environmentally friendly materials, which can have additional benefits.

Packaging personalization for e-commerce

Branding of packaging: printing on cardboard and custom graphics

Packaging branding is a key element in building brand recognition. Printing on cardboard offers an excellent opportunity to stand out in the market.

Custom graphics, logos and brand colors give the packaging a unique character. This not only identifies the product, but also creates a positive impression on the customer. The packaging becomes a mobile advertisement that attracts attention and becomes memorable.

Professional and aesthetically pleasing design reinforces confidence in the brand. Therefore, investing in packaging branding is not only a matter of aesthetics, but also a strategic way to build customer loyalty and stand out in a competitive market.

Branded packaging: cut box full color

Branded packaging, especially full-color cut boxes, is a powerful means of visual communication. With full color printing capabilities, you can clearly present your brand and product.

It’s not just a case, but a mobile showcase where the design, logo and graphics highlight the uniqueness of the brand. They reflect its character and values in full glory. The aesthetics and professionalism of such packaging sets the product apart from the competition.

It is also an expression of care for the customer, who receives a product packaged with elegance. Totally colorful cut boxes are an investment in brand image.

Personalized packaging: created to size and available in various sizes

Personalized packaging is a key element of a branding strategy. Created to size, they perfectly fit the specifics of the product, providing optimal protection. Availability in different sizes allows to meet the needs of a variety of assortments.

It is not only a functional package, but also a mobile brand showcase. Customized design, logo and colors distinguish the product from the competition. They offer a unique experience for the customer, emphasizing concern for customer satisfaction.

Personalizing packaging strengthens brand recognition and builds customer loyalty. This is a strategic step in building a positive image for the company, increasing its attractiveness in the market.

Almost any packaging product can be customized to meet the needs of your business. A good example would be printed packaging tapes. We can specify their design, graphics, length, media type, adhesive strength, in a word, everything tailored to our needs.

Ordering shipping packages: what you need to know

Purchasing packaging: from packaging wholesalers to customer orders

The process of buying packaging begins with wholesalers, where businesses can purchase packaging in larger quantities. Then, the customer places an order, specifying the preferred parameters and quantity. In this way, the packages are prepared for shipment, meeting customer expectations. In doing so, it is worth choosing a proven packaging wholesaler.

Shipping time and free delivery: what courier companies offer

Free delivery may be available with a certain minimum order or as a promotion. This encourages customers to buy more and builds loyalty. Proven wholesalers ship standard products “off-the-shelf”, because they have products in stock.


Packaging in e-commerce is a key element in the sales and delivery process. They must be properly adapted to the type, size and weight of the goods, providing protection during transportation.

Aesthetic and functional design with the brand logo builds recognition and corporate image.

Eco-friendly packaging is gaining popularity, meeting the expectations of environmentally conscious customers. Finally, fast and reliable delivery along with traceability are key elements of customer satisfaction. Therefore, careful planning and selection of packaging plays an important role in the success of an e-commerce business.